Because of this trend, you may be wondering if it is strategic to use video in presentations and how to use it effectively. Using video in presentations is a powerful way to explain what you or your business has to offer and why what you do matters. For this reason, it is worthwhile to learn how to make the most of video when delivering your next presentation.
Below you will find some tips on how to use video in presentations effectively so that you leave a lasting impression on your audience.
1. Make it relevant
When using video in presentations, ensure that your video is relevant to your presentation. If you see other presenters including videos in their presentations, it can be tempting to follow their lead simply for the sake of it.
Make sure that any video you include in a presentation matches the topic and goal of your presentation. A video you show during a presentation may be one of the most engaging moments of your presentation, and it may be one of the pieces of information that audience members are most likely to remember afterward. For this reason, it is critical that the content of your video is consistent with the overall message of your presentation. Otherwise, including the video may confuse your audience and lead them astray.
2. Don’t let it take over
The purpose of using video in presentations is to incorporate a visual aid that enhances the audience’s comprehension of your presentation. It is not to let a video be the star of the show and do your job as a presenter for you.
Avoid opening your presentation with a brief introduction and then playing a 15-minute video that presents all of your key information. When you allow a video to do all of the work, you lose the opportunity to establish a genuine connection with your audience and to position yourself as a credible expert.
To use video in presentations effectively, ensure that you are the one delivering your primary message. Use video as an aid that complements and enhances the information you want to communicate.
3. Use it when it adds unique value
When deciding whether to use video in presentations, consider whether video is the best form of content to use. Use video in presentations when it provides value that you cannot achieve without using video.
It is particularly effective to use video in presentations when you need to explain a complex idea or process. For example, if you are trying to explain how to have a difficult conversation with a colleague, you could include a video that shows two people having a difficult conversation. In this case, a video would allow audience members to observe the structure of the conversation, tone, and body language of the two individuals.
4. Keep it short
If you decide to use video in presentations, plan to keep them short. Data from Forbes shows that the ideal length of a video included in a presentation is 30–60 seconds. This is because members of an audience are most likely to actively watch an entire video if it is no more than 60 seconds long.
Use short videos effectively in presentations by ensuring that all types of videos you use — whether they are video tutorials, client testimonials, product demonstrations, or other types of videos — are brief.
Note that in some cases, it may be appropriate to include a longer video in your presentation. For example, imagine that you are telling the story of someone living with type II diabetes as a way to introduce the benefits of a medical product you have developed. To provide a narrative that contains sufficient detail, you may need to use a video that is longer than 60 seconds. Given that stories are engaging, a video of this length may still be effective in this situation.
For most presentations, however, aim to keep videos short and sweet.
5. Prioritize quality
Quality matters when it comes to including video in presentations. It is far better to include one high-quality video in a presentation that it is to include several low-quality videos. This is particularly true if your audience includes potential customers. Research shows that 92% of potential customers make purchasing decisions based on visuals. For this reason, it is important to include only high-quality video in presentations.
Whereas a professionally produced, high-resolution video will make you seem legitimate and credible in the eyes of your audience, an amateur, pixelated video may cause audience members to doubt your abilities and the quality of your product or service.
6. Integrate it into your deck
Regardless of what presentation software program you use to create your presentation, ensure that you integrate your videos into your slide deck.
Of course, you can display a video during a presentation by exiting your presentation window and switching to an Internet browser or another application. If you do this, however, you will disrupt the flow of the presentation, and you may also lose the attention of some members of your audience.
To keep your audience engaged, embed your video in your slide deck. This way, you will be able to transition into and out of your video seamlessly. This approach will also make your video feel like a natural element of your presentation instead of like a component you tacked onto your presentation as an afterthought.
7. Create smooth transitions
When using video in presentations, it is also important to create smooth transitions into and out of videos.
Some presenters play videos during presentations without providing any context for the video before it begins. This can leave audience members feeling confused about what the purpose of the video is and what they are supposed to take away from it. If the key message of the video cannot be easily extracted from the video itself, neglecting to properly introduce your video may substantially reduce its impact on your audience.
Thus, when using video in presentations, introduce each video by communicating to audience members what the video is about and what they should pay attention to. In addition, when the video finishes playing, reflect on what it illustrated and explain how it fits with the overall message of your presentation.
Use best practices for including video in presentations
It is common to see presenters use video in presentations. But they do not always do so effectively. Use the best practices described above to purposefully integrate video into your next presentation. If you do so, you will elevate the ability of your presentation to have a powerful impact on your audience and leave a polished impression on them.